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Design a social app to explore events
UX-UI Personal Project
Concept
The need
Many individuals working in different industries or aspiring
to integrate into various industries often find themselves in need of expanding their knowledge base, seeking inspiration in their respective fields, and desiring to foster greater interaction with others in the same industry.
Currently, there is no product in Israel that offers comprehensive management from a single platform, which gives rise to various challenges and frustrations in this regard.
Everything you need in one platform
"Meet & Mingle" was created to help users discover events aligned with their interests and manage them efficiently. Its goal is to facilitate connections across industries, promoting personal growth and an active social life.
The platform also allows users to become hosts, offering their events to a wide audience. This feature enables hosts to reach more people while easily managing their event content.
Imagine a single product that provides unlimited event searches in all fields, offering personalized suggestions. Users can also receive exclusive invitations to closed events, such as company gatherings or business meetings.
Furthermore, "Meet & Mingle" facilitates meeting new people and consolidates all relevant content on one centralized platform.
Market research
What can be learned from others?
I researched the market, analyzing direct and indirect competitors to uncover their strengths and weaknesses. I found that no similar product exists in Israel.
While some competitors focus on event searches by location and others target event organizers, none of them effectively facilitate social interactions among users.
Also, none of them provide a solution for aggregating content from different events.
Quantitative research
Understanding the guests
I developed a questionnaire with specific questions to gain insight into the challenges faced by my users.
Quantitative research
What are the pain points of my users?
After collecting a sufficient number of responses, I analyzed and distilled their primary pain points
Finding Events
Many people only become aware of these events if they happen to come across them by chance through social networks. However, they would like to have easier access to such events.
Collecting The Content
After the event concludes, many individuals encounter difficulties in gathering the content that was generated. They are often compelled to search through their busy email inbox or resort to searching on social media.
Arrival and Parking
Numerous individuals miss events or arrive late to them due to a lack of knowledge regarding transportation options and frequent parking difficulties.
Social Alienation
Many individuals express feelings of social isolation and find it challenging to establish social connections even during in-person meetings. Furthermore, a significant portion of attendees would prefer to accompany someone they know rather than attend these events alone.
Time Management
People register for events but struggle with time management, resorting to memory or adding dates to Google Calendar. This leads to forgetfulness and missed opportunities. Also, interest doesn't always align with attendance, causing valuable content loss.
target audience
Who are the users?
I realized that the target audience can be categorized into two groups: guests and hosts.
After conducting research among users who typically attend events as guests, I discovered that the challenges
can be divided into three main categories: meeting events, online events, and a combination of both.
Defining personas
Analysis and insights
The solutions
After gaining a thorough understanding of the pain points experienced by my users, I devised creative and convenient solutions
Finding Events
I've crafted an event marketplace that pairs user preferences with relevant categories. It boasts diverse search options, filters for easy discovery, and lets users bookmark events for later. Notifications prompt users about their preferred events.
Collecting The Content
After events, purchased content like recordings and presentations will be uploaded to the event page, accessible via the past events screen. Users can share collected content in the gallery, pending admin approval. Also, post-event, AI tech creates summaries of key points.
Time Management
Once registered, upcoming events appear on the home screen with reminders. Users get email and in-app notifications, plus push alerts. On event day, an extra reminder offers the chance to join (for online events) or access venue details (in-person meetings).
Arrival and Parking
The event page shows detailed directions and parking info. Tags on each search tab offer a quick event overview. Plus, a novel feature links users needing rides with local volunteers, enhancing engagement.
Social Alienation
Event tabs show images of participants from social networks, plus a full participant list. This aids ongoing contact by revealing shared networks.
After registering, participants can use event page group chat to interact and connect before the event, discussing relevant topics.
Event managers can add an icebreaker question for initial connections.
Chats can be accessed and followed within the app's messenger.
6UP Stages Low fedality
Ideas on skechbook
After finalizing the architecture I designed, I proceeded to the initial phase of low-fidelity characterization, starting with hand-drawn sketches using the 6UP STAGES method.
This approach helped me determine the approximate placement of elements and provided a structured and organized approach before diving into creating wireframes.
Wireframing
Start planning
After selecting the best approach, I enthusiastically embarked
on the process of characterizing the screens.
It was a truly enjoyable experience! I worked on the characterization of numerous screens, tackling the challenges of incorporating new features to address the user's needs.
I dedicated substantial time and effort to strategically placing elements, ensuring an optimal user experience. I believe I have achieved a successful outcome!
Design
Explore events. Make connections!
The next step was to bring life to the application with an attractive UI.
I chose orange as the primary color, conveying joy and excitement, blue to represent online events,
symbolizing credibility in the network, and happy yellow for face-to-face meetings.
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